Minimalism Fights the External Battles Mindfulness Fights Internally.
Part of our cultural identity is consumerism. We are taught to consume. It is bred into us. We signal status, security, and purpose with what we consume, what we buy. I believe it’s a slow killer of the human spirit. Marketers use deficit advertising: ads giving us the impression we are not enough. It plays to our insecurities and fears. The idea we could be better if we only had Product X.